Experience

CRM Operations Specialist

Tripadvisor - Needham, MA - Remote

  • Successfully rebuilt and migrated over 30 B2B email marketing automations from legacy systems to HubSpot.

  • Implemented requirements defined by marketing and engineering leadership and orchestrated the execution of Tripadvisor's localization requirements across 21 languages through Jira.

  • Rebuilt templates in Hubl, QA'd development campaigns in Litmus against test contacts, synced localized strings to HubDB, and worked through data inconsistencies within SnowFlake and HubSpot.

Jun 2024 - Feb 2025

Contract Email Developer

Neighborly Brands - Waco, TX - Remote

  • Rebuilt HTML email templates and related modules within Litmus for each of Neighborly's 19 core home services brands.

  • Responsible for delivering a self-service library of HTML assets needed for faster campaign creation with better rendering support and a clearer screen reader experience for the visually impaired.

  • Leveraged skills in HTML, CSS, Handlebars, Sendgrid, Braze, Litmus Builder, Illustrator, Photoshop, and Monday.com.

Feb 2024 - May 2024

Vibrent Health Logo

Marketing Technology Specialist

Vibrent Health - Fairfax, VA - Remote

  • Served as the technical Iterable SME within Marketing Operations to design and test new communication initiatives in support of the National Institute of Health's All of Us Research Program.

  • Successfully launched Incentives Management, Refer a Friend, and Pediatrics communication programs.

  • Worked with Iterable, JIRA, Handlebars, webhooks, data feeds, Postman, MySQL, and JSON data on a daily basis.

Jun 2023 - Jan 2024

Contract Email Developer

Red Thread Digital - San Francisco, CA - Remote

  • Campaign execution within Iterable for Helen of Troy brands - HydroFlask, Oxo, and Osprey.

  • Provided campaign performance reports to track open rates, click rates, click-through rates, and conversions.

  • Responsible for running email proofs and QA checks within Litmus.

May 2023 - Jun 2023

Contract Marketing Automation Developer

SoFi Bank - San Francisco, CA - Remote

  • Worked with the omnichannel platform Braze to launch new credit card lead gen and onboarding journeys.

  • Responsible for HTML email template creation, incorporating Liquid for personalization, and journey setup.

  • Managed QA processes and campaign builds through JIRA with other marketing technology managers.

Feb 2023 - May 2023

Fundrise Logo

Email Developer

Fundrise - Washington, DC - Remote

  • Launched a self-service library of HTML templates, partials, and snippets within Litmus enabling faster campaign creation with better support for mobile, desktop, and dark mode rendering.

  • Directed the migration of 40+ transactional and marketing drip campaigns within JIRA from legacy systems to Iterable in conjunction with members of Project Management and Engineering.

  • Coded in Handlebars to render data intensive quarterly account performance emails and provided JSON data and automation setup requirements to Engineering.

  • Trusted as the Iterable SME within Marketing, led training sessions for team members, and also monitored delivery reports.

Aug 2021 - Dec 2022

Accruent Logo

Contract Drupal Developer

Accruent - Austin, TX - Remote

  • Responsible for new content additions and landing page builds for the company's legacy Drupal 8 homepage.

  • Coded in Foundation, HTML 5, and CSS within Drupal and worked with design teams to craft new site content.

Oct 2020 - Aug 2021

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Email Developer

Covetrus - Portland, ME

  • Worked with the omnichannel platform Emarsys (SAP) to launch various email blasts and automations to generate millions in storefront revenue.

  • Leveraged SQL databases to stand up prescription management refill and renewal customer journeys.

  • Self-directed the implementation of MJML with a lean Javascript stack to streamline campaign production.

  • Implemented a/b testing strategies, dynamic personalization content, and relational segmentation architecture.

Apr 2018 - Feb 2020

Redfin Solutions Logo

Junior Front-End Drupal Developer

Redfin Solutions - Portland, ME

  • Worked in a small agency setting on various Drupal 7 & 8 sites for large non-profits and universities.

  • Deployed local code and configuration changes to staging and production servers.

  • Leveraged technologies such as SASS, Drush, Make, NPM scripts, and Yarn.

Jan 2017 - Mar 2018

VIA Logo

Analyst, Client Finance & Systems

The VIA Agency - Portland, ME

  • Reported to the Chief Financial Officer and oversaw the financial & timesheet management systems.

  • Maintained annual budgets, quarterly forecasts, client profitability reports, and utilization reports.

  • Heavy use of Excel formulas, pivot tables, VBA programming, and SQL in MS Access.

  • Presented monthly performance results to senior strategists, creative directors, and executive leadership.

Jun 2011 - Jun 2015